Justin Law

Lead the Product Organization of this PE backed firm; focused on developing a modern, data and AI backed platform to deliver market leading research and analytics across all forms of content and advertising.

Defined the strategy and lead the development of products which drive consumer engagement and revenue optimization across all channels for Meredith’s 40+ brand portfolio (People, Allrecipes, Martha Stewart, etc.). Report to President of Digital.

• Developed an innovative product strategy focused on the collection of 1st Party Data to drive consumer engagement and yield optimization
• To that end, led the creation of a centralized “universal platform”, replacing 40+ siloed technology stacks and enabling all sites, products, monetization models and syndication partners
• Platform serves over 7 billion sessions and generates revenue of nearly $750 million annually: increasing nearly 25% and 20% respectively from pre-platform
• Managed the team through the acquisition and integration of Time, Inc.
• Lead a 250+ member geographically diverse team of Product Managers, Engineers, Project Managers and Designers with a $40+ million annual budget

Led the Product Development organization in all phases of technology strategy, planning and execution against three business units: Owned and Operated Search, Search Distribution and Search Engine Marketing. Combined, the three businesses generated over $340 million in 2013, a 50% increase over 2011. Reported to the CEO.

• Reframed / reduced / simplified the existing strategy to focus on the company’s core capabilities
• Optimized the SAAS distribution onboarding and management systems – customer ramp-up improved from two weeks to one hour
• Evangelized and drove AI/ML technology investment in our SEM business, moving from nascent to $3 million / month in profit
• Migrated a platform serving over 130 million daily queries from data centers to the cloud (AWS).
• Consolidated Product Management, Project Management, Engineering, Design, IT Operation and Customer Support into one organization, with aligned goals, metrics, and processes.

Product & Technology lead of the task force charged with re-imagining AOL’s advertising sales and systems to standardize processes and optimize revenue. After receiving executive buy-in and budget, led the team that built and launched the new ad management platform (Directional Media Network)

• The platform utilized a combination of AOL’s unique access to subscriber information, its understanding of its content, and A/B testing, to algorithmically deliver the most relevant ads to the right person at the right time to optimize revenue (programmatic precursor).
• Increased revenue by 20% with all new advertising system implementations.
• Reduced time to production of new ads from weeks to hours.
• Named inventor on two patents for technology developed during tenure.

Early SAAS e-commerce platform which enabled sellers to list products on oneMade or any of the other web storefronts popular in the day (Yahoo Stores, AOL Classifieds, Microsoft Shops, eBay, etc.) simultaneously. Platform managed pre-sales, retailing, and post-sales activities for sellers.

• Owned product requirements and solution architecture responsibilities. Upon initial AOL license agreement, led design and build out of a new platform on the then new .Net platform.
• Site became AOL Classifieds. Consumer side displayed millions of listings with simple and fast browse interface providing quick access to location filtered listings. Merchant side provided fully featured Inventory Management System
• Developed full featured, third-party accessible API certified by Microsoft, leading to company's selection as a Microsoft Gold Certified Partner.
• Company was chosen as one of eBay’s six original Preferred Solution Providers

• Software Developer, IA Systems
• Trainer, CyTech Computer Training
• Software Consultant, Keane
• Design Engineer, Fine Paper, Albany International